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Pignic Takeaway

Pignic Takeaway can be found at 76 Rosebank Road, Mb 022 043 7721


Since opening just a few weeks ago, Pignic Takeaway has already made its mark on Avondale, selling out several times in its first week in Avondale’s first excited rush to the store.

This is not the first hora for owners, Nela and Numia Fereti, who are well known for two earlier enterprises in the South Island - Pineapple Grill in Invercargill, and Pineapple Bakery in Dunedin. They also ran a food trailer which they toured from Bluff to Kaikohe.

It was during one of these outings in 2016, they did their first reccy to Auckland and decided to move, predicting their products would go well here.

Though Nela is Dunedin-born and bred, the two met in Samoa and had a long-distance relationship before Numia migrated some 22 years ago (joining a Samoan population of just 800 in Dunedin).

Numia’s entry into the food business began by taking pineapple bread to the Ranfurly, Palmerston and other local markets. His product has since won a Food & Beverage award with Retail NZ.

The duo have both sacrificed jobs to begin Pignic - Numia working as a Health and Safety advisor and Nela a teacher (previously a social worker of many years).

The lease began on the store in May last year, but with lockdown and other complications, the opening was delayed.

“We nearly pulled the plug,” says Numia, “but moving to Auckland has been awesome. We wonder why we didn’t do it sooner!”

The marketing-savvy duo are determined to remain permanent fixtures in Avondale.

“We did some research in terms of the menu,” says Numia, “and walked the street to see what other shops are offering so that we could find our own niche. We’ll spend the first month or so finding out what people want and when they want it and will change the menu to suit.”

This means, the pair have committed to trading 10am–7pm, 7 days a week until they work out the best hours. In the interim, Nela’s parents have come up from Dunedin to care for their five children.

“It’s been a year in the making,” says Numia, “but good things take time!”


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